Convenience Teens: Building Loyalty With the Next Generation

North America NACS, 2005

Who do you think is worth more to your store? The 32-year-old who just spent more than $10 or the teen who rang up a Coke, a sandwich and a candy bar? Surprisingly, research shows that the teen is worth nearly as much as the 30+ shopper – today. If c-stores can hold onto convenience teens’ business as they move into their 20s, these customers have the potential to be worth substantially more.

Using teen consumer research and shopper behavior, this report provides actionable opportunities c-store operators can use to build strong relationships with their teen customers. Building these ties now could ultimately lead to exponential business growth in the future.