Disruptive forces are forever changing the world of retail. Today’s shoppers—armed with new technologies and shifting personal needs and aspirations—are seeking entirely new solutions and customer experience from their stores. As a result, traditional strengths, such as location or product variety, are declining in importance, while experiences and connections are rising. The very definitions of convenience and value are evolving.
This report serves as a clarion call on the enormity and impact these emerging challenges will have on every company. In addition, the report lays out some of the difficult decisions companies need to make to maintain relevance with the consumer of the near future. Readers can use this material—including a self-diagnostic tool—to determine how to best reorient each company for this new era.