Maybe the most important byproduct of highly engaged convenience store employees is their impact on a critical part of the customer experience: that is, getting shoppers on their way fast.
After all, that’s the essence of convenience.
The newest market study from the NACS/Coca-Cola Retailing Research Council of North America found a direct link between engaged employees and speed. According to the market research report, more than two-thirds of customers frequenting companies with highly engaged employees said they were satisfied with the speed of service.
In contrast, only 58 percent of customers reported the same level of satisfaction at lesser performing stores, according to the shopper research.
Those consumer insights, plus clear guidance on how to build a more engaged employee team to improve customer experience and grow your business, can be found in People Power for C-Stores, the new council study available for easy download at www.CCRRC.org.