Future success in the convenience store industry rests on a simple yet profound truth: today’s shoppers have evolving needs, which store operators must learn to fulfill.
Consider three key shopper segments: c-store loyalists, millennials and busy parents. All three groups have specific characteristics and needs that operators must understand now more than ever. Some of the emerging keys to success include the importance of training staff on speed and friendliness; offering higher-quality and healthy food options; providing comfortable seating areas that feature Wi-Fi service; and offering a smartphone-friendly loyalty program that allows for preordering and makes it easy for shoppers to earn rewards.
Embracing Modern Convenience: Responding to Shopper Needs (the newest report from the NACS/Coca-Cola Retailing Research Council) and the below infographic provide insights on the shifting wants and needs of today’s c-store shoppers.
The report, which can be downloaded below for free, includes more details on how store operators can address shoppers’ changing needs and drive shopper loyalty.