 The Top Brands
The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of soft drinks. Consumers in nearly 200 countries enjoy Coca-Cola brands at a rate of more than one billion servings a day.
Coca-Cola brands create a positive impact among consumers -- and that satisfaction influences their entire purchase and consumption experience. As the world's leading soft drink marketer, the Coca-Cola Company invests heavily in brands to build consumer preference and demand -- in effect "pre-selling" the brands before your customers even arrive.
These Are The Brands Consumers Prefer
Designed to satisfy a wide range of consumer demand, the Coca-Cola Brand Portfolio offers: - The leading brand in the top three flavor categories (cola, diet-cola, lemon-lime), across all package forms.
- A consumer preference advantage over competitive brand portfolios.
- A significant and growing share advantage over competition.
- A broad range of leading brands to satisfy consumer needs.
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The Power of the Coca-Cola® Trademark
Consumers recognize and value the Coca-Cola trademark more than any other trademark in the world. It evokes a range of positive and powerful attributes, including trust, quality, good times and refreshment.
In the U.S. Equity Study, 1998, (Brand Keys, Inc.) Coke best-met or exceeded consumer expectations of the "ideal" soft drink. Likewise, consumers have the strongest loyalty to Coca-Cola versus any other soft drink brand.
Strong loyalty and satisfaction means more soft drink sales for you.
The Competitive Advantage of Coca-Cola Brands
The Coca-Cola Company has invested in building its trademark for over 113 years. Consumers worldwide recognize the Coca-Cola trademark and icons as symbols of quality and refreshment.
Because Coca-Cola is the "ideal" soft drink that sets the benchmark for consumers' expectations, businesses that display and associate with the trademark immediately signal that they are committed to serving the most preferred soft drinks in the industry.
As a Powerful Flagship Brand, Coca-Cola Classic:
Is consumed by more people than any other soft drink in the U.S. and world.
Is rated by consumers as the brand that best complements food and the overall meal occasion.
Is the #1 selling soft drink in the U.S. and the world.
Is the best known brand, recognized by over 90% of people in the world.
Source: CCT+ Year Ending Sep. 2004
diet Coke®
#1 selling diet soft drink in the U.S. in the second largest carbonated soft drink category (diet colas)
#3 largest carbonated soft drink brand in the U.S.
Source: CCT+ Year Ending Sep. 2004
Sprite®
#1 selling lemon-lime soft drink in the U.S. in the third largest soft drink category (lemon-lime)
More consumers cite Sprite as their favorite brand than any other non-cola
Most preferred non-cola soft drink among teens
Source: CCT+ Year Ending Sep. 2004
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