Food Safety: Safer Fresh Food for Asia Shoppers
Food Safety issues have been top of mind for the Asian retail industry over the past several years. Recent food safety breaches have emphasized the critical nature of food safety to the ongoing integrity and financial success of retailers both in Asia and globally.
This study, undertaken by McKinsey & Company under the direction of The Coca-Cola Retailing Research Council Asia membership, was commissioned in order to provide retail leaders with a road map for ensuring enhanced food safety and product quality in fresh food, from source to consumption.
This report lays out how Asia's retail CEOs can - and indeed must - play a more active role in setting and improving standards for food freshness and fresh food safety in the region. We set forth specific proposed steps Asia's retail CEOs can take to establish an active leadership role in improving fresh food safety.
We highlight food safety "hot spot" priorities for markets, define how markets across Asia develop in a common evolutionary pattern, encourage greater retailer leadership and regional sharing of proven practices, and encourage retailers to adopt a mindset, both in-store and through the supply chain, to ensure fresh food practices keep up with Asian consumers' expectations for the world's best fresh food.