Eating In: Growing Sales by Helping Customers Eat at Home More
Food retailers have been working on meal solutions for years, but until now they haven't had a comprehensive fact-based foundation on which to build a strategy. This study supplies that foundation. Based on The NPD Group's extensive research into American eating behavior, it draws clear insights that will help retailers understand:
the needs, priorities, and emotions that drive breakfast, lunch, and dinner
the seven dinner occasions and the motivations behind them
specific business-building opportunities around key insights
step-by-step instructions for building a strategic focus on meal solutions
Calculating the "size of the prize" was a key part of the project. This estimate of the incremental business available across breakfast, lunch, and dinner makes it possible for retailers to set realistic priorities and targets.