For more than 35 years, the Coca-Cola Retailing Research Council (CCRRC) has helped grocery and convenience store businesses by providing cutting-edge industry research on issues identified by retailers– research by retailers, for retailers.

The Coca-Cola Retailing Research Council has produced more than 60 reports on topics including growth strategies; shopper marketing, research and safety; technology and social media; food industry trends and more. These reports make up one of the most valuable collections of original research on grocery and convenience retailing.

This group is recognized worldwide as one of the industry’s most innovative think tanks. It consists of six Councils which span five continents:

Each of the Councils consists of approximately 15 invited retailers who commit to a set term (usually four years) to spearhead important industry research. The resulting reports provide market and shopper insights that can be applicable not just to one region, but across the world.

The Coca-Cola Company created the Coca-Cola Retailing Research Council in 1978 to provide third-party research that would benefit its retail customers. Today, the Company supports this endeavor to ensure that all grocery and convenience retailers have access to relevant insights that can help them grow their businesses.