Although much has been written about the soft benefits of scanning, many industries—from financial services to air transport—had begun using information as a strategic tool by 1988. Still, many questioned the benefit of scan data for grocers.
The North America Council found that scan data provide grocers with a competitive advantage when used effectively. This resource can lead to business growth through lower labor costs, lower inventory investments and even higher margins and greater store traffic as a result of better pricing, promotions and advertising. While scanning applications often pose a challenge in their complexity, their benefits may be worth it. Read the North America Council report below to learn how to capture this advantage.