Retailing in Emergent Markets: Strategic Foundations & Best Practices

Latin America, 2010

This report by the Latin America Council might change the way you think about retailing in emergent markets. Based on industry research on leading retailers in six emergent markets in Asia, Eastern Europe, Latin America and South Africa, this report examines the dynamics and subtleties of each market and forms an original global perspective to yield useful insights for implementing effective business strategies.

To develop the report, the Latin America Council assumed that useful knowledge of emergent markets requires learning both what they share in common and how they are different, and that there is no single “right” way to succeed commercially in an emergent market. See the report below to learn more.