Do you know your shoppers’ needs when they walk into your store? Using key shopper market research, this report delves into the hierarchy of shopper needs (basic and fundamental needs) to help c-store industry leaders build trust with their customers. If you truly know the needs of your customer, you’ll be in a better position to help them while growing your business.
Shopper Forward: Using Simplicity and Ease to Meet Shoppers’ Needs
North America NACS, 2010