Given the pace of technological advances, the future — with all its challenges and opportunities — is arriving at a breathtaking speed. To paraphrase a famous movie line: buckle up; it’s going to be a wild time.
Already we see wireless companies advertising their coming 5G “ultra wideband” cell phone capabilities, and the impact on supermarket shopping will be quick and powerful. The fifth generation of cellphone technology (hence 5G) will permit far easier use of augmented reality, artificial intelligence and more.
The Store of the Future: An Exploration and Planning Guide, the newest study from the Coca-Cola Retailing Research Council of North America, provides insights into this fast-arriving world along with implications and opportunities for the food industry. Consider for example how this new technology can help employees better anticipate customer needs and how the entire shopping experience can be made more effective, entertaining and engaging.
The entire report, including a video demonstrating the potential use of new technologies, can be found and downloaded for free here.