To Each His or Her Own Meal Solution

December 20, 2019

There is no typical convenience store customer. As c-store operators strategically plan for new offerings in 2020, they need to embrace customizable solutions to satisfy a wide range of dietary and lifestyle preferences.

Embracing Modern Convenience: Responding to Shopper Needs, the newest study from the NACS/Coca-Cola Retailing Research Council, examines the rapidly changing lifestyles of today’s c-store shoppers and explores the challenges and opportunities that come with these shifting priorities. Increasing the number of customizable food offerings is one of the key takeaways for retailers.

Page 50 of the report, which can be downloaded for free at www.ccrrc.org, shares examples of how retailers are using customization to increase customer satisfaction. Both QuikTrip and Wawa are included, as well as specific examples of how shoppers in their stores can customize salads, sandwiches and more.

Throughout the report, readers will find examples of how shopper preferences are evolving, as well as recommendations for how to adapt to build sales, profits and customer loyalty.

To download the free report, please visit www.ccrrc.org.