North America, 2021
U.S. consumers are largely aligned on two sustainability issues. First, shoppers from all demographic groups — across age, income, education, region and even political leaning — agree that sustainability is an important issue. Second, these same shoppers say their local supermarket is an essential part of their community and a key partner in addressing sustainability concerns.
This study will help retailers understand shoppers’ attitudes toward sustainability and offers a tool to help individual operators create a plan of action aligned with their budgets and abilities.