Blog

Remembering Bill Bishop: Longtime Research Director of

Bill Bishop served as research director of the original North American Coca-Cola Retailing Research Council from its inception in the late 1970s until 2010.

Creating Customer Loyalty Through Community Involvement

Shopper are looking to c-stores to make a positive difference within the communities they serve while prioritizing their employees.

Consumers are Unified on Prioritizing Sustainability

Shoppers see sustainability as an important issue and have clear expectations of food retailers to help them lessen their environmental impact.

When Food Retailers Support Shopper Goals, Shoppers Support Food

February 23, 2022

Prioritizing shopper sustainability goals can provide a competitive advantage.

Communicating and Connecting with C-Store Shoppers

February 23, 2022

Communication is key to building customer knowledge on c-store sustainability efforts.

Supporting “Deciders” on the Shopper Sustainability Journey

January 13, 2022

As convenience store operators look to better understand and serve consumer desires for socially responsible, it pays to understand the modern shopper sustainability journey. Convenience Store Customers and Sustainability, the newest study from the NACS/Coca-Cola...

Winning Tomorrow’s Shoppers

January 13, 2022

The success and growth of food retailers often rest on the ability to focus on current and future challenges or, more specifically, to satisfy the customers you need today and tomorrow. For that reason, supermarkets...

The Power of Third Place

December 16, 2021

As c-store operators continue to navigate new variants of COVID-19, it’s important to understand what is motivating frequent shoppers.

Cleanliness Rules for Supermarket Shoppers

December 16, 2021

As COVID-19 variants emerge, grocery stores must employ safety measure to ensure consumers continue to feel comfortable while shopping.