Blog

Understanding the Trouble-Makers

November 27, 2012

Building a successful strategy on the social web requires a careful examination of the many ways that people interact in this new space. And that includes getting a sense of people who fall outside the...

Think Before You Tweet

September 5, 2012

There’s an element to the Olympic Games (and almost every other sport for that matter) that should catch the eye of every business and it has nothing to do with being stronger, faster or athletic...

Shout Out on Aisle 3: Food Lion Fans

By Steven Saunders – Interactive Marketing Manager, Food Lion In the new age of marketing, brands and retailers are no longer pushing out one-way messaging. Now, consumers have the tools to broadcast their own opinions...

Is Social Media for Real?

Despite the stunning growth of social media use, questions linger for many businesses trying to decide if Facebook, Twitter and the rest are revolutionary changes or simply fads. No one really knows yet but inaction...

The Long Trail Left Online

It’s a discussion that probably taken place in countless families, colleges and companies over the past few years. People remind each other that the photos and comments they leave on line create a long-lasting record...

The New Age of Recruiting

There are countless ways that social networking makes life on the job more difficult. Managers worry about wasted time and certainly the easy path for negative comments to go public in any situation. Yet social...

Networking Unleashed

Professional networking is hardly new. For endless years employees and business leaders have built networks on the job and throughout their social circle, whether that’s the gym, church, community events or family connections. But as...

Job Networking: A Matter of Timing

The global economic collapse of 2008 continues to have repercussions in so many areas, from housing to shopping to even marital status and a declining divorce rate. Given the scope of those changes it’s hardly...