Blog

The Future of Convenience Stores

We were pleased to be chosen by the NACS/CCRRC to do their research into what convenience retailers can learn to encourage shoppers to come more frequently to their stores and to spend more when they...

The New Frontier of Marketing

Although most of the basic strategies of marketing hold true in the strange new world of social networking, companies may find ways to go far beyond the usual in the realm of Facebook, Twitter, Pinterest...

Building True Relationships

The social web may allow companies to build far deeper and more personal relationships with shoppers than ever before. But as with any relationship, some effort is necessary to build a success and that begins—but...

The Power of Listening

A famous baseball great said “you can observe a lot by just watching.” That wisdom could easily extend to the marketing challenges companies face today with the social web. To paraphrase that saying, “you can...

Marketing For the Future

In so many ways business success rests heavily on a company’s ability to communicate it’s unique differences and market those benefits to consumers. And in so many ways the challenges and opportunities posed by the...

Making Friends

Winning over shoppers through the social web requires careful attention to all the best time-honored retail strategies, with recognition that discussions and connections are simply moving at new speed. The Integer Group, the firm handling...

Is Social Networking Like High School?

Understanding how groups and connections form on social networking sites can be as simple as remembering the strange development of cliques and social circles in high school. People self-select into specific groupings and what they...

The Endless Shopping Trip

Many businesses have long considered customer feedback a vital sign of success. In fact some argue that the most important measure of customer satisfaction is asking whether one shopper would recommend a store, product or...