Blog

It’s All About Food

We know that there is tons of activity taking place on the social web, but how much of it actually revolves around business and does that matter to you? For the food industry the answer...

Not All Social Web Users Are Created Equal

The social web boasts more than 1 billion users and each is unique in countless ways. However interviews with users and observations on their activities help us create four broad categories to think about the...

Inventing Your Future

February 28, 2012

A legendary management consultant said the best way to predict the future is to invent it. The newest NACS/CCRRC Report provides convenience retailers with an introduction to an important research tool; i.e. shopper research, and...

Understanding Online “Friendships” Helps Businesses

February 23, 2012

How many “friends” can any individual really have, even in the technology enabled world of Facebook. Sure there are celebrities with millions of followers and even some businesses boast the same. Yet the simple reality...

What Three Elements Need to Be in Place for

February 21, 2012

Business success in the world of social networking requires some understanding of basic philosophies on why people take an action. The bottom line is that retailers and other business people need to be part of...

Why Do We Feel The Need To Be On

February 15, 2012

No matter how much you use or ignore social networking, at some point you have probably considered the same question: Why did this become so popular and important so quickly? The newest study of the...

Identifying the Allure of Social Networking: Traits, Behaviors and

February 13, 2012

The power of social networking goes well beyond following celebrities or exchanging messages with friends. At its core, social networking is about the basic human need for connection, a connection that has evolved from the...

Mobile Phones Play a Huge Role in Social Networking

February 9, 2012

The fast changing and growing world of social networking might actually be on the cusp of even greater change and growth. As with so many areas of the virtual world, improvements in technology are both...