Latin America Council

The Coca-Cola Retailing Research Council Latin America was founded in 2000 and includes retailers from across South and Central America, from the northern tip of Mexico to Tierra del Fuego in the south. Members of the Latin America Council represent all forms of retail, including supermarkets, hypermarkets, drug stores, convenience stores and on-line shopping to provide insightful industry research for retailers.

Current members of the Coca-Cola Retailing Research Council Latin America:

Nicolas Braun, La Anonima
Ricardo Martin Bringas, Organización Soriana
Luis Alberto Chapa, Grupo Iconn/7-Eleven
Daniel Rodríguez Cofre, Cencosud/FEMSA Comercio
Walter Faria, Grupo Martins
Mercedes Ramos Fernandez, Grupo Ramos
Guido Grinbaum, YOP
Carlos Mario Giraldo Moreno, Grupo Exito
Diego Alonso Naranjo, Auto Mercado
Vincente Yañez Solloa, ANTAD
Bernardo Zubillaga, Farmatodo
Michael Sansolo, research director for the Latin America Council

Preparing for Success in the Omni-Channel World

The growing power of electronic commerce requires traditional retailers to examine how to best serve customer needs no matter which way they choose to shop. However, the omni-channel journey is extremely complex, requiring careful consideration...

Latin America, 2017

The Changing World of Shopper Needs and Values

Imagine having the ability to see inside shoppers’ minds to understand how changes in economic status, new technologies and even daily challenges impact consumers’ shopping decisions. By visiting them in their homes and stores and...

Latin America, 2014

Retailing in Emergent Markets: Strategic Foundations & Best Practices

This report by the Latin America Council might change the way you think about retailing in emergent markets. Based on industry research on leading retailers in six emergent markets in Asia, Eastern Europe, Latin America and South Africa, this...

Latin America, 2010

Unleashing Latin American Shopper Needs

In their search for differentiation, modern retailers are constantly trying to anticipate the needs and desires of their current and future shoppers. Based on their customers’ in-store behavior, this is usually more of a trial-and-error...

Latin America, 2008

Successful Retail Innovation in Emerging Markets: Latin American

What role do consumers play in leading retail innovation? How does successful innovation in retail translate into effective business? This report by the Latin America Council identified and assessed cases of true consumer-centered innovation that...

Latin America, 2006

Inside the Minds and Pockets of Latin American

Since the 1990s, achieving organic growth and attractive returns on investment has been a major challenge for formal players in Latin America. In a region marked by socioeconomic characteristics that lead to a lower penetration...

Latin America, 2005

Creating Value in Retailing for Emerging Consumers

For retailers in search of new customers, creating value in catering to Latin America’s lower income segment, or “emerging” consumer base, is a tempting opportunity—perhaps even a necessity. These consumers are not merely attracted to...

Latin America, 2003