News + Resources

2016 CCRRC Global Retail Summit Report: Leadership and the Future of Retail

In August 2016, members from each of the six Coca-Cola Retailing Research Councils gathered in Rio de Janeiro with other global leaders to discuss key issues facing and shaping the retail industry. The resulting report...

How to Recycle Grocery Rigid Plastics

From Recycle Grocery Plastics: Recycle Grocery Plastics is a program developed by The Association of Plastic Recyclers (APR). The Association of Plastic Recyclers (APR) is the international trade association representing the plastics recycling industry. APR...

Customer Case: Social Media Efforts Grow Brand Equity

November 5, 2015

NTUC FairPrice Co-operative Ltd was founded by the labour movement in 1973, with a social mission to moderate the cost of living in Singapore. From one supermarket, FairPrice has grown to become Singapore’s largest retailer,...

Customer Case: Walmart Japan Uses Social Media to Enhance Sales

November 5, 2015

Walmart Japan (SEIYU) is running a Sageriku campaign to select products and reduce their process according to votes from Twitter users. SAGE-RIKU, meaning “request down” in Japanese, is the concept of a new campaign that...

Customer Case: Tesco Knowledge Hub

November 5, 2015

The social web is moving to the center of modern business strategy. Companies use tools like Facebook and Twitter to engage with consumers, improve customer service and raise brand profile as a part of marketing...

Customer Case: Marks & Spencer’s Plan A

November 5, 2015

Information provided by 2degrees Network UK retailer Marks & Spencer’s (M&S) Plan A – launched in 2007 by Executive Chairman, Sir Stuart Rose – is an ambitious 5-year plan which has become a benchmark for...

Customer Case: Reducing Plastic Bag Use at Nakumatt

November 5, 2015

Midway through last year, Nakumatt Holdings unveiled an internal initiative to reduce the use of plastic and paper bags across its branches in East Africa through an elaborate behavioural change campaign. The Nakumatt campaign is...

Customer Case: McDonald’s Launches Flagship Farm Program

November 5, 2015

Over 500,000 farms across Europe provide McDonald’s with the raw materials it needs for its more than 7,000 restaurants. These raw materials include wheat, potatoes, tomatoes, lettuce, carrots, fruit, milk, eggs, beef, chicken and pork. ...