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    • North America Large Store
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  • Reports
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  • News + Resources
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Reports

Explore more than 40 years of industry-leading research reports produced by the Coca-Cola Retailing Research Councils. Reports from all past and present Councils can be found on this page. In the index below, filter reports by store type, by category, by region or search by keywords.

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Shoppers
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North America NACS
All reports: Shoppers
DATE
COUNCIL
REPORT
06 Jan 2014
Latin America
The Changing World of Shopper Needs and Values in Latin America
24 Feb 2013
North America NACS
Playbook for Success
01 Aug 2012
Eurasia & Africa
Understanding Shopper Loyalty Within Different Retail Formats in Eurasia and Africa
24 Feb 2012
North America NACS
Using Shopper Research to Grow C-Store Sales
01 Jan 2012
Europe
Fifty Ways to Grow in European Retail: New Growth Opportunities Based on Poorly Met Shopper Needs
19 Feb 2011
Asia Pacific
Attracting the Next Generation of Asian Shoppers
24 Feb 2010
North America
Eating In: Growing Sales by Helping Customers Eat at Home More
24 Feb 2010
North America NACS
Shopper Forward: Benefits of Emphasizing Safety at Your Store
24 Feb 2010
North America NACS
Shopper Forward: Using Simplicity and Ease to Meet Shoppers’ Needs
01 Oct 2009
Asia Pacific
Safer Fresh Food for Asia’s Shoppers: A Call to Action
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The Coca-Cola Company, under the auspices of the Coca-Cola Retailing Research Councils. CCRRC is providing any and all materials on the website "as is," and that the individual authors/contributors are responsible for their contents and accuracy, and therefore CCRRC disclaims all related responsibility and liability, and that any third party viewing the materials uses or relies on them at their own risk.