North America NACS

Convenience Store Customers and Sustainability: The Journey to Creating Brand Ambassadors

Building a business case for sustainability requires understanding shopper concerns and recognizing the challenges and opportunities that environmental and social issues present. This new study examines how shoppers feel about sustainability, what actions they want local convenience stores to undertake and how these actions might impact shopper loyalty toward an individual store. The report also […]

Embracing Modern Convenience: Responding to Shopper Needs

Recent reports from the NACS/Coca-Cola Retailing Research Council have examined the changing face of the convenience retail industry. With that in mind, the most recent council embarked on a study to better understand the evolving need states of the c-store shopper. This report, based on extensive shopper interviews and surveys, offers a glimpse into the […]

People Power for C-Stores: Using Employee Engagement to Build Business Results

When it comes to business, people matter. Studies consistently show that employee engagement leads to business growth, and that’s why the North America NACS Council chose to study the topic in this three-phase project. The report explores employee engagement in convenience retail based on survey responses from 20,000 c-store employees and managers across 11 different […]

Get in the Game

Understanding and responding to customer needs is the key to unlocking retail growth, but it’s not always easy to do. This report shows how real convenience retailers are using the Playbook for Success, the North America NACS Council’s 2013 report, to strengthen their offerings to customers as the path to growing sales.

Playbook for Success

After spending countless hours and several reports focused on a number of shopper research studies, this report pulls all that learning together into a practical “Playbook for Success.” This playbook provides everything learned from thousands of interviews and studies from major shopper marketing studies into three easy steps that can be directly applied to any […]

Using Shopper Research to Grow C-Store Sales

Convenience stores are well positioned to serve the traditional convenience customer, but the rapidly changing marketplace can create significant challenges. Virtually every retailer is looking for ways to build their business by providing solutions for time-starved shoppers. Shoppers have many more choices now that drug and dollar stores, supermarkets and big-box retailers are also trying […]

Shopper Forward: Benefits of Emphasizing Safety at Your Store

“It is important for all of us in the convenience store industry to dispel the stereotypes of the past by promoting an inviting atmosphere and by providing a safe shopping experience for our customers and fellow associates.” – Scott Hunkele, manager–HES, Speedway SuperAmerica LLC. Shopper safety is vital to attracting and maintaining loyal customers. Using […]

Shopper Forward: Using Simplicity and Ease to Meet Shoppers’ Needs

Do you know your shoppers’ needs when they walk into your store? Using key shopper market research, this report delves into the hierarchy of shopper needs (basic and fundamental needs) to help c-store industry leaders build trust with their customers. If you truly know the needs of your customer, you’ll be in a better position […]

Finding the Way Forward: A Practical Roadmap for Capturing Emerging Opportunities in Convenience Retail

Today’s convenience retail industry is rapidly changing, which makes it vital for c-stores to continually evolve to meet the needs of a changing consumer base. Too many channels now compete for convenience dollars, and the shopper definition of convenience is changing before our very eyes. Given the urgent need for new ideas, the North America NACS Council felt that […]

Convenience Teens: Building Loyalty With the Next Generation

Who do you think is worth more to your store? The 32-year-old who just spent more than $10 or the teen who rang up a Coke, a sandwich and a candy bar? Surprisingly, research shows that the teen is worth nearly as much as the 30+ shopper – today. If c-stores can hold onto convenience […]