The growing power of electronic commerce requires traditional retailers to examine how to best serve customer needs no matter which way they choose to shop. However, the omni-channel journey is extremely complex, requiring careful consideration of markets, customers, technology and internal skill sets to ensure the best possible path to success. This new report examines […]
Imagine having the ability to see inside shoppers’ minds to understand how changes in economic status, new technologies and even daily challenges impact consumers’ shopping decisions. By visiting them in their homes and stores and conducting additional surveys, the Latin America Council discovered new consumer insights, including what drives their decisions, the impact of smart […]
This report by the Latin America Council might change the way you think about retailing in emergent markets. Based on industry research on leading retailers in six emergent markets in Asia, Eastern Europe, Latin America and South Africa, this report examines the dynamics and subtleties of each market and forms an original global perspective to yield useful insights for implementing effective […]
In their search for differentiation, modern retailers are constantly trying to anticipate the needs and desires of their current and future shoppers. Based on their customers’ in-store behavior, this is usually more of a trial-and-error process than a structured research and development process. In this search for new shopper insights, the Latin America Council has […]
What role do consumers play in leading retail innovation? How does successful innovation in retail translate into effective business? This report by the Latin America Council identified and assessed cases of true consumer-centered innovation that originated and have been successfully implemented in Latin America. However, the report’s findings may be applied to the retail industry […]
Since the 1990s, achieving organic growth and attractive returns on investment has been a major challenge for formal players in Latin America. In a region marked by socioeconomic characteristics that lead to a lower penetration of modern retail formats—particularly in lower income segments—pricing is a crucial component of a retailer’s value proposition. In this context, […]
For retailers in search of new customers, creating value in catering to Latin America’s lower income segment, or “emerging” consumer base, is a tempting opportunity—perhaps even a necessity. These consumers are not merely attracted to low prices; they exhibit a specific set of needs that distinguish them from other income levels. Yet, after a decade […]