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A Single Shot of Sales Growth

February 18, 2014

Looking for a way to perk up sales and brew new profits. Forgive the silly hints, and think about morning coffee and the growing use of single-shot coffee makers.

Breakfast is the most routine meal of the day, with many people eating the same thing numerous times each week. For supermarket retailers, breakfast is an easy meal to take for granted since the bulk of traditional products reside mainly on supermarket shelves.

Except in recent years better-tasting coffee has become a huge reason why even economically pressed shoppers visit specialty shops multiple times a day. And that’s where the single-shot machines become so important.

As detailed in Eating In https://ccrrc.org/wp-content/uploads/2010/02/Eating_In_2010.pdf , a study of meal patterns conducted by the Coca‑Cola Retailing Research Council of North America, winning coffee time can be key to building breakfast sales. Those single-shot machines offer customers the opportunity for high quality Joe at an economical price.

Combine that with the potential to improve sales and customer loyalty, and single-shot coffee products provide multiple reasons for additional consideration by retailers.

Michael Sansolo

Research Director

Coca‑Cola Retailing Research Council of North America