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November 30, 2017

The fast-changing retail environment forces companies to ask themselves some really hard questions these days and now, more than ever, it’s increasingly important to answer or even discuss those questions the right way.

That two-part challenge is included in the diagnostic that concludes the newest study from the Coca‑Cola Retailing Research Council of North America. The diagnostic is a set of 21 questions, each asking participants to rank their company’s readiness on a scale of one to five.

But here’s the key recommendation from the members of the council: make sure any discussions of those questions are done by a diverse group in terms of age, experience and even job responsibility. For example, adding a few younger people into the mix might bring different perspectives on emerging technologies.

Likewise, consider adding some valued trading partners such as a manufacturer or wholesaler or even outside business connections. A broader range of backgrounds and perspectives might shine an entirely different light on your company’s capabilities and help you meet shopper needs in this whole new world of retail.

Learn more or download the full report can be downloaded for free here.