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March 12, 2013

It’s hard to imagine anyone in business willing to ignore the burgeoning world of the social web. In almost every part of daily life from sports to business to politics to celebrities we are given constant reminders of the power of Tweets, Facebook updates and more.

So the question becomes: how do you it right because you constantly see so many doing it wrong?

The answer to that simple question is hardly simple. It requires a series of important steps on the following:

  1. How to define your role and goals on the social web.
  2. How to set up your social world so that you use the networks effectively.
  3. How to best engage your customers, associates and trading partners on the social web.
  4. How to assess your social performance and how to evolve as the networks and business needs change.

The newly released parts of Untangling the Social Web, the report from the

Coca‑Cola Retailing Research Council of North America can help with this entire task. Just as the first five parts of the study outlined the scope of the social web, parts 6 and 7 provide a how-to guide to your process.

Both new parts of the study along with a brief executive summary are now available at http://bit.ly/UntanglingtheSocialWeb.

Michael Sansolo

Research Director

Coca‑Cola Retailing Research Council of North America