December 27, 2018

The endless ads for new gadgets during the holiday season offer a vivid reminder of the increasing wiring of households. What the ads don’t show is the impact technology is having on our daily habits and on the future of retail. After all, smart devices are increasingly used to build shopping lists and subtly influence how and where shopping trips are completed.


Surviving the Brave New World of Food Retailing, the newest study from the Coca‑Cola Retailing Research Council of North America, examines the growing list of smart devices — although no list can truly be complete, as the choices continue multiplying.


As discussed in the report, in-home smart appliances have increasingly become part of today’s retail environment. These devices can intercept shoppers even before they consider heading to the store, and many now have the ability to identify which home products need to be added to one’s shopping list.


The council study can help retailers identify these new challenges and prepare for the changing world. The council is also preparing a follow-up report to demonstrate how retailers can enhance the existing shopping trip by becoming part of the new retail environment. The follow-up report will be available for download in early 2019.


To learn more, download Surviving the Brave New World of Food Retailing for free here: