Marketing from the Stars (and Dwarf Planets)

July 31, 2015

When the New Horizons spacecraft went zipping by the dwarf planet Pluto this month, the stunning photos beamed back to earth weren’t just a product of incredible engineering. Social media played a role too.

NASA officials told Wired magazine that social media is a key part of their plan to keep sharing photos with us interested earthlings and, in fact, many of the first photos actually showed up on Instagram.

Down on earth, that type of planning is worthy of consideration. Today’s array of social media sites afford your company the opportunity to build relationships, share ideas and even post wonderful photos—albeit of food rather than heavenly objects. But like NASA you need a strategy to find your best path.

Insights on how to build and employ your social media strategy can be found in the recent multi-part Coca‑Cola Retailing Research Council (CCRRC) report called Untangling the Social Web.

It’s available for free downloads at: http://bit.ly/1RqXmv8

Michael Sansolo

Research Direction

Coca‑Cola Retailing Research Council of North America