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Next NACS/CCRRC Study Will Focus on Engaging Store-Level Employees

April 30, 2015

Want to learn how to increase engagement with your store-level associates? The NACS/Coca‑Cola Retailing Research Council is doing a study to help convenience retailers, small and large, create a culture that increases the engagement of their people working in the stores.

There’s a lot of interest in this topic, as retailers are looking for ways to recruit and keep talent such as investing in improving supervisor’s communication skills. Strong employee engagement is now needed for survival in food retailing.

The study will guide convenience retailers that are just beginning to focus on employee engagement, as well as those who’ve made progress but don’t want to miss any good ideas.

It will cover:

  1. Getting the basics right – Understanding what motivates employees in convenience retail and translating these practices into useful tools.
  2. Pushing the envelope – Looking beyond the basics to identify best practices used by companies outside of convenience retail.
  3. Changing the game – Evaluating advanced ideas like employee stock ownership plans and profit sharing.

If this is important to your business, you can follow conversations about this study on our blog or LinkedIn group, and post your questions and concerns to help inform the study. Your experience, good or bad, will provide the Council with a better foundation for the study.  To get engaged, email me at bill.bishop@brickmeetsclick.com to tell me about your experience or set up a call if you’d like to talk about it.

Bill Bishop

Research Director

NACS/Coca‑Cola Retailing Research Council

Founder, Willard Bishop LLC and Chief Architect BrickMeetsClick