December 20, 2019

As retail technology continues to evolve, consumers will reap the benefits of a more connected shopping experience. With endless information at their fingertips, store managers will be able to use consumer data to make suggestions tailored to individual shoppers.

But as is the case with any technological innovation, this isn’t a simple solution. The supermarket of the future will have to house incredible amounts of consumer data, not just their physical products.

The Store of the Future: An Exploration and Planning Guide, the newest report from the Coca‑Cola Retailing Research Council of North America, explores this new age of data responsibility. As retailers weigh the implications that come with storing sensitive consumer data, managers will need to prioritize consumer trust and invest in robust data protection solutions.

Clearly, as the report explains, technology and personalized data are key to building new connections with shoppers and creating exciting in-store experiences. However, retailers need to acknowledge these new responsibilities in order to preserve consumer trust.

The section that discusses how the store becomes a data center can be found on page 58 of the report, which can be downloaded for free at