Who are you: Building Your Social Web Identity

Are you trying to figure out how to build your company’s profile on the social web?  Here are a couple of useful exercises for you and your team:

1.      Create a list of adjectives that describe your company. Are you helpful, easy, healthy, inexpensive…whatever? Certainly your shoppers and associates understand your identity and you need to capture that spirit.

2.     Imagine your company was entering the dating scene and you were using an on-line dating site. List those key attributes that describe you (likes, dislikes, etc.) and remember, honestly is important.

3.    Think in terms of images, as you must on Pinterest. What pictures demonstrate your company’s personality? Build a collage that captures you.

4.    Use music to build that description as you might on Spotify. What songs capture your company’s spirit and essence?

Keep in mind that the social web puts a premium on authenticity. Present yourself well and shoppers will agree. Exaggerate and you might run into trouble.