coke reports lead


Asia Pacific, 2007

Across Asia, there are several alternative retail formats competing for shoppers’ business and loyalty. The Asia Pacific Council commissioned a report to help the Asian retail community make better decisions on which formats would best serve local shoppers and enhance food retailers’ business strategies. The report maps the current Asian food retail landscape and identifies what drives the success of some stores over others.

The Asia Pacific Council and IBM Global Business Services explored the available market research across 12 Asian countries, presented in “country clusters” to facilitate the navigation and extraction of insights across sampled markets. Shopper insights were developed from discussion with shoppers in five markets via proprietary research conducted by Research International. Importantly, the project reflects the counsel and insight of the 19 Asia Pacific Council members and the expertise of the IBM Global Business Services team. The opinions reflected in this report are based on the combined data, shopper insights and expert sources.