MAKING THE CONNECTION: RETHINKING THE ROLE OF LOYALTY MANAGEMENT
Asia Pacific, 2014
As the diverse Asian marketplace continues to evolve, this pace creates an imperative for retailers to stay ahead of their target customers. But how exactly can retailers accomplish this?
Through market research, the Asia Pacific Council discovered that retailers can improve relevance with customers by shifting the role of loyalty management from a marketing and promotions tool to a mechanism to refine and adapt their retail offer. They can begin to do this by building a cross-functional understanding of the importance of loyalty management in retaining a customer base. Read more in the report below to learn the next steps and to discover how these shopper insights can help you grow your business.