UNDERSTANDING SHOPPER LOYALTY WITHIN DIFFERENT RETAIL FORMATS IN EURASIA AND AFRICA

Eurasia & Africa, 2012

The Eurasia and Africa region is home to 92 countries, and almost half of the world’s population. Every month, an estimated one billion grocery shopping trips are made with retailers across the region competing for each and every one. While the average household in the Eurasia and Africa region is not amongst the world’s wealthiest, millions of households pass through retail shops to make their first purchases of basic packaged grocery or health and beauty products as part of their weekly shopping trips.

Based on industry research, retailers will discover in this report specific shopper insights and resources to help them identify their customer base, better understand how to encourage shopper loyalty and provide the tools to develop a shopper-centric means to forecast the future channel landscape across this region.