BUILDING CUSTOMER LOYALTY IN GROCERY RETAILING

Europe, 1993

When it comes to grocery retailing, few aspects of the business are more important than the voice of the customer. When customers have a positive experience at your store, they’re more likely to return on future grocery trips. But how can you ensure your customers remain loyal?
 

This report presents the findings of industry research commissioned by the Europe Council to examine the best approaches to customer loyalty in grocery retailing. Read more to find out how to retain your store’s best customers.