EXPLORING THE THIRD DIMENSION: RELEVANT AND TIMELY INFORMATION TO EMPOWER SHOPPER CHOICE

Europe, 2009

An effective shopper information strategy addresses the main information needs of the majority of shoppers as simply as possible while also promoting engagement, informing choice and serving additional information needs based on specific circumstances.

This report on shopper insights by the Europe Council outlines recommendations to help retailers and manufacturers understand and respond to evolving shopper needs outside the store and at the point of sale. Read more to find out how you can capture these business strategies at your store.