FROM INGREDIENT SHOPPING TO MEAL SOLUTIONS: MEETING THE CONSUMER APPETITE FOR CHANGE

Europe, 1998

As a result of dramatic changes in people’s lifestyles, the traditional boundaries between the retail food market and foodservice providers have become blurred. Increased wealth and time constraints provide a challenge to conventional habits in food shopping and eating out. However, these food industry trends offer an opportunity for retailers to help consumers by giving them meal solutions to make one aspect of their lives a little easier.

When your store caters directly to what consumers need, they’ll be more likely to bring their food dollars there in the future. Read more in this report by the Europe Council to learn how to provide meal ideas and solutions for your customers.