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Knowing Your Customer: How Customer Information Will Revolutionise Food Retailing

Europe, 1997

The opportunity to know your customer is greater than ever before. With these kinds of shopper insights, companies in the food retailing industry should best leverage the information available to create an advantage in their competitive strategy.

The report below examines in detail the experiences of other industries in learning about their customers, from the fundamental changes to the relationship between retailer and customer to the new skill sets required to truly know your customer. Read more in the report to discover how to improve customer experience at your store.