THE CHANGING WORLD OF SHOPPER NEEDS AND VALUES IN LATIN AMERICA
Latin America, 2014
Imagine having the ability to see inside shoppers’ minds to understand how changes in economic status, new technologies and even daily challenges impact consumers’ shopping decisions. By visiting them in their homes and stores and conducting additional surveys, the Latin America Council discovered new consumer insights, including what drives their decisions, the impact of smart phones and commuting on food buying behavior and what formats shoppers prefer in store.
This report focuses on four specific markets to provide in-depth and diverse insights that are useful throughout the entire region. Learn more in the report below.