PREPARING FOR SUCCESS IN THE OMNI-CHANNEL WORLD
Latin America, 2017
The growing power of electronic commerce requires traditional retailers to examine how to best serve customer needs no matter which way they choose to shop. However, the omni-channel journey is extremely complex, requiring careful consideration of markets, customers, technology and internal skill sets to ensure the best possible path to success. This new report examines the wide range of challenges and decisions companies will face as they prepare for the omni-channel world.