ASSESSING AND CAPTURING THE SOFT BENEFITS OF SCANNING

North America, 1988

Although much has been written about the soft benefits of scanning, many industries—from financial services to air transport—had begun using information as a strategic tool by 1988. Still, many questioned the benefit of scan data for grocers.

The North America Council found that scan data provide grocers with a competitive advantage when used effectively. This resource can lead to business growth through lower labor costs, lower inventory investments and even higher margins and greater store traffic as a result of better pricing, promotions and advertising. While scanning applications often pose a challenge in their complexity, their benefits may be worth it. Read the North America Council report below to learn how to capture this advantage.