MEASURED MARKETING: A TOOL TO SHAPE FOOD STORE STRATEGY

North America, 1993

The purpose of this report by the North America Council was to research the effectiveness of electronic marketing and learn why it works for some food retailers and not for others. The North America Council found that the marketing strategy is practiced in a variety of forms and is most effective when used as a means to an end. Still, electronic marketing isn’t for everyone.

The purpose of this report is to further understand how to become the most effective food retailers possible. Read the complete report below to learn more.