Coke reports lead

STRENGTHENING YOUR RELATIONSHIPS WITH STORE EMPLOYEES

North America, 1991

In 1991, a report by the North America Council found that employee turnover in retailing entailed much more than usually assumed. The North America Council’s industry research revealed that the demographic problems behind labor shortages in the 1980s would remain with the industry through the following decade. The report also discovered that store associate turnover, while a costly problem in itself, was really just the tip of the iceberg. The more serious problem behind the industry’s high turnover rate was its inability to get the most out of its store employees.

This report deals with both of these problems, as one cannot be completely addressed without considering the other. While the report outlines ways to reduce turnover, its real mission is to help food retailers achieve competitive advantages from the talent working at their stores. Read more to find out how to capture the best your employees have to offer.