SUPERMARKET MERCHANDISING FOR THE 1990′S: A FRAMEWORK FOR COMPETING
North America, 1989
In 1989, dynamic changes in food retailing and consumer shopping behavior forced traditional supermarket operators to rethink how to compete for consumers’ food dollars. The environment for supermarkets had radically changed for the worse, and competition would only intensify in the coming years.
To survive, food retailers would need to reevaluate the roles in their stores and refocus their merchandising to accomplish their most essential objectives. This consumer research by the North America Council was designed to help retailers identify and create the merchandising innovations necessary to give their stores a competitive edge in the market. Read on to discover how this information can help you deliver what consumers want and need.