people walking


North America, 2004

The supermarket’s share of the total grocery business has declined broadly in recent years as consumers spend less at the grocery store and more in other types of stores. The strengths and weaknesses of new competitors – supercenters, warehouse clubs, health supermarkets – are well understood in terms of price, variety, quality and service. However, mere understanding may not be enough to maintain and build on competitive strategies.

The North America Council studied this topic to help food retailers navigate the changing market. Read the report below to learn more about our shopper insights and how they can further the success of your store.