WHERE TO LOOK FOR INCREMENTAL SALES GAINS: THE RETAIL PROBLEM OF OUT-OF-STOCK MERCHANDISE
North America, 1996
In 1996, the existence, magnitude and pervasiveness of the industry’s out-of-stock problem were undeniable. Consumers who couldn’t find what they were looking for either postponed their purchases or took their business elsewhere. It was time for retailers to accept their own responsibility for the problem.
The North America Council commissioned this market research to quantify the problem and explore possible solutions. Read more about this topic in the report below to discover how you can ensure your store can always provide what consumers need.