CONVENIENCE STORE CUSTOMERS AND SUSTAINABILITY: THE JOURNEY TO CREATING BRAND AMBASSADORS
North America NACS, 2021
Building a business case for sustainability requires understanding shopper concerns and recognizing the challenges and opportunities that environmental and social issues present. This new study examines how shoppers feel about sustainability, what actions they want local convenience stores to undertake and how these actions might impact shopper loyalty toward an individual store.
The report also includes a road map that explores steps individual operators can take in terms of difficulty and impact.