Finding the Way Forward: A Practical Roadmap for Capturing Emerging Opportunities in Convenience Retail
North America NACS, 2009
Today’s convenience retail industry is rapidly changing, which makes it vital for c-stores to continually evolve to meet the needs of a changing consumer base. Too many channels now compete for convenience dollars, and the shopper definition of convenience is changing before our very eyes. Given the urgent need for new ideas, the North America NACS Council felt that it was worth the risk to try a disruptive approach.
Disruption has become somewhat of a buzzword recently, but the effects from correctly implementing disruptive messages to your customer base can have incredible results. This report aims to help you develop new and effective ideas to ultimately help you capture emerging opportunities for growing store business.