Playbook for Success

North America NACS, 2013

After spending countless hours and several reports focused on a number of shopper research studies, this report pulls all that learning together into a practical “Playbook for Success.”
 

This playbook provides everything learned from thousands of interviews and studies from major shopper marketing studies into three easy steps that can be directly applied to any sized c-store:
 

• Do the basics – Research revealed there were a few easy-to-fix areas that retailers can implement to attract many customers who don’t see convenience retail an existing shopping option.
• Define your turf – While c-stores are excellent at meeting the “grab and go” shopper need, they can beef up two specific areas to push their business growth to the next level.
• Attract new trips – The key to attracting new trips is more than just promotion. This report identifies four platforms or growth opportunities that will help you target and serve customers beyond the grab-and-go occasion.