Shopper Forward: Benefits of Emphasizing Safety at Your Store

North America NACS, 2010

“It is important for all of us in the convenience store industry to dispel the stereotypes of the past by promoting an inviting atmosphere and by providing a safe shopping experience for our customers and fellow associates.” – Scott Hunkele, manager–HES, Speedway SuperAmerica LLC.

Shopper safety is vital to attracting and maintaining loyal customers. Using market research and shopper interviews, this report addresses the shopper’s basic, fundamental needs for safety, cleanliness and hospitality and provides actionable insights to make a change in your store.